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We’re The Online Dog Trainer’s web and tech team.

Since 2018 we’ve run all their websites and the member platform. Their team decides what to launch next. We build it, keep it running and handle the fixes that come up every week.

  • WordPress
  • LearnDash
  • BuddyBoss
  • WooCommerce
  • WP Fusion
  • Keap
Tell us about your platform
years together
8
websites
3
member platform
1
members
124k+

How we work together today

  1. Their team decides what’s next

    A new offer, a new page, a new feature, or something that broke. They tell us in plain words.

  2. We plan and build it

    We scope it, build it on their stack and test it before anyone else sees it.

  3. We look after it, day to day

    Updates, fixes and small requests, every week. One team that already knows the setup.

What we look after
Membership platform
Everything members log in to: the course library, live coaching, the Doggy Dollars rewards centre and one login for both brands. We keep each member’s access in step with what they’ve bought.
Sales and landing pages
New pages and changes to the ones they have, including comparison charts for desktop and phone. Their marketing team runs the ads; we build and run the pages behind them.
Launches and funnels
Offers, product setups and the automations behind them. Whatever their team decides to launch next, we set it up and keep it running.
Day-to-day operations
Updates, fixes and the small requests that come up every week. One team that already knows the setup.

The sites we look after

First screen of The Online Dog TrainerThe Online Dog TrainerFirst screen of Members SiteMembers SiteFirst screen of Dog Trainer Business AcademyDog Trainer Business Academy
In their words

In Graeme’s words

Graeme Taylor · Co-founder, The Online Dog Trainer
I really don’t know where I’d be without Danica. She’s been a lifesaver.
Graeme Taylor

How the work grew

  1. 2018
    First project together

    Graeme brought us in to look after their Infusionsoft and Memberium setup.

  2. Early years
    Built from their designer’s layouts

    Their designer drew the pages. We built them and kept the platform running.

  3. Over time
    Trusted with design decisions

    As our team grew, layout and design choices moved to us.

  4. Today
    Their web and tech team

    We run everything web, day to day, and we lead the member-area redesign.

In progress

What we’re proposing now

Help members get more out of the platform, so fewer of them cancel. A better member experience, built on what we have learned from running it since 2018.

Designs are still being revised; these are the latest versions. Linda and Max are made-up examples, not real members.

Log in

One clean login for both brands. Nothing to read before she is in.

Current login pageNew login pageLive nowProposed

Onboarding

Six short questions with a welcome from Dan. At the end her dog’s path is ready and tonight’s lesson is set.

Current onboarding page: welcome video, then a long setup formOnboarding, step 1: welcome video from Dan and the dog’s nameLive nowProposed

Course page

Dan first, lessons as a simple list, one button to continue. The same content as today, in a clearer order.

Current course pageNew course page: The Dog Calming CodeLive nowProposed

The rest of the proposed member journey

members.theonlinedogtrainer.com
Proposed
Today page on a phone: the first screen

Built on

When we started in 2018, we moved their member access onto Memberium with Keap. As they grew, access moved to WP Fusion, still with Keap. These are the tools we work in across their three websites and member platform today.

PlatformWordPress
Membership & accessWP Fusion
CoursesLearnDash
CommunityBuddyBoss
CheckoutWooCommerceFunnelKit
CRM & emailKeapFluentCRMGoHighLevel
Page builder & themeKadenceElementor
Forms & bookingFluentBooking

Tools we switched

  • Membership & accessMemberium→WP Fusion
Danica Louwe

Want a team like this behind your platform?

Tell us where you are. We’ll tell you honestly how we’d approach it.

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