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MemBuild

Membership platforms where every member knows what to do next.

For founders with paying members. We build a path that fits each member’s starting point and goal, so they keep going and keep paying. Then we keep the tech behind it working, and everything stays yours.

Building memberships for 15+ years · 124k+ members on the largest platform we run

some of what we’ve built

See all projects
The Membership Flow Blueprint
One member’s first year, and the three places they leak out.
Read it left to right like a calendar. Green is what should happen. Tan is where members slip off, and the way back.
day 0
first week
month 1
month 3
month 12
→
The happy path
Leak 1 · the card fails
Leak 2 · they go quiet
Leak 3 · they want out
where members leak, and the way back ↑
Clients · named, not stock

Founders who’ve stayed with us.

15 years in building membership sites8 yrs longest, still running201 Upwork jobs · 100% Job Success
…and what people wrote when we weren’t filming
Verbatim Upwork reviews and LinkedIn recommendations.
They stay
“Sought out Danica many times over the past eight years.”

Because she always delivers great quality and is always on time. Her knowledge and expertise in website creation is second to none.

SP
Smart Property Adviser
Property-education membership
Client 2017 – 2021★ 5.0Mar 2021 · Upwork review
They stay
“Already planning our 3rd website with her.”

This is the 2nd website Danica has built for us and we couldn’t be more pleased. Quality work, on time, quick on edits.

FL
Forlight LLC
3 WordPress sites
Client 2018 · 3 contracts★ 5.0Mar 2018 · Upwork review
Ongoing support
“The most efficient and helpful developer I have ever worked with.”

Communication, suggestions and guidance were all strong and easy to understand. The project analysis was detailed and impactful.

Samantha Fouche
Samantha Fouche
Online Architect & COO
Client · 2022Jul 2022 · LinkedIn
Ongoing support
“You always know what’s going on.”

Superb job of delivering high-quality work, whilst also making sure to communicate updates regularly. Will definitely use the team again.

GS
Gus S.
LearnDash + GamiPress course
Client 2024 – 2025 · 2 contracts★ 5.0Jul 2025 · Upwork review
Just the fix
“Super quick in identifying the issue.”

Brought solutions and solved it in a super quick timeframe.

SB
Balanescu Presidents
Online training course
Client 2022★ 5.0Dec 2022 · Upwork review
They stay
“Sought out Danica many times over the past eight years.”

Because she always delivers great quality and is always on time. Her knowledge and expertise in website creation is second to none.

SP
Smart Property Adviser
Property-education membership
Client 2017 – 2021★ 5.0Mar 2021 · Upwork review
They stay
“Already planning our 3rd website with her.”

This is the 2nd website Danica has built for us and we couldn’t be more pleased. Quality work, on time, quick on edits.

FL
Forlight LLC
3 WordPress sites
Client 2018 · 3 contracts★ 5.0Mar 2018 · Upwork review
Ongoing support
“The most efficient and helpful developer I have ever worked with.”

Communication, suggestions and guidance were all strong and easy to understand. The project analysis was detailed and impactful.

Samantha Fouche
Samantha Fouche
Online Architect & COO
Client · 2022Jul 2022 · LinkedIn
Ongoing support
“You always know what’s going on.”

Superb job of delivering high-quality work, whilst also making sure to communicate updates regularly. Will definitely use the team again.

GS
Gus S.
LearnDash + GamiPress course
Client 2024 – 2025 · 2 contracts★ 5.0Jul 2025 · Upwork review
Just the fix
“Super quick in identifying the issue.”

Brought solutions and solved it in a super quick timeframe.

SB
Balanescu Presidents
Online training course
Client 2022★ 5.0Dec 2022 · Upwork review
They stay
“Grew to become my top technical lead.”

In the six years she worked with me, she was my go-to team member. We still occasionally outsource work to her and her team. Expect nothing but top results.

Jorge Lazaro Diaz
Jorge Lazaro Diaz
Larry Jacob Internet Marketing
Managed Danica · 6 yrsDec 2021 · LinkedIn
Ongoing support
“I just put it out of my head knowing she has it totally under control.”

She untangled my complex email sequence, built my course pages and integrated the payment gateways. A valuable member of our team.

E4
Engage4Insights Ltd
Course + email automation · Keap
Client 2018 – 2021 · 3 contracts★ 5.0Mar 2021 · Upwork review
Ongoing support
“Danica and her team are simply amazing.”

They work diligently and creatively to get work done. I’m thankful for her support and expertise!

Anne Maghak
Anne Maghak
Former client
Client 2023Nov 2023 · LinkedIn
Just the fix
“Nice, neat, tidy and by the book.”

A contract to pay for her time discussing strategy for my website. Billed as agreed, closed without hiccups.

DM
Danny M.
Strategy consult
Client 2022★ 5.0Jan 2022 · Upwork review
Just the fix
“Helped hire and manage an additional freelancer to stay within budget.”

Communication was top-notch, she managed the project well, and was very accommodating when I asked for more.

PP
Pillars Psychology
Membership LMS
Client 2017★ 4.7Sep 2017 · Upwork review
They stay
“Grew to become my top technical lead.”

In the six years she worked with me, she was my go-to team member. We still occasionally outsource work to her and her team. Expect nothing but top results.

Jorge Lazaro Diaz
Jorge Lazaro Diaz
Larry Jacob Internet Marketing
Managed Danica · 6 yrsDec 2021 · LinkedIn
Ongoing support
“I just put it out of my head knowing she has it totally under control.”

She untangled my complex email sequence, built my course pages and integrated the payment gateways. A valuable member of our team.

E4
Engage4Insights Ltd
Course + email automation · Keap
Client 2018 – 2021 · 3 contracts★ 5.0Mar 2021 · Upwork review
Ongoing support
“Danica and her team are simply amazing.”

They work diligently and creatively to get work done. I’m thankful for her support and expertise!

Anne Maghak
Anne Maghak
Former client
Client 2023Nov 2023 · LinkedIn
Just the fix
“Nice, neat, tidy and by the book.”

A contract to pay for her time discussing strategy for my website. Billed as agreed, closed without hiccups.

DM
Danny M.
Strategy consult
Client 2022★ 5.0Jan 2022 · Upwork review
Just the fix
“Helped hire and manage an additional freelancer to stay within budget.”

Communication was top-notch, she managed the project well, and was very accommodating when I asked for more.

PP
Pillars Psychology
Membership LMS
Client 2017★ 4.7Sep 2017 · Upwork review
the bold bits are ours, the words are theirs ✍️
How it works

A straight answer first. Then a plan. Then the work.

  1. “Will I just get a sales pitch?”

    Tell us what’s going on

    Three quick questions. Danica replies within a working day with what she’d do, even if that’s “you don’t need us”.

  2. “Will they build whatever I ask, then send a surprise bill?”

    We agree the plan

    A short call, then a fixed scope and price in writing: what to keep, what to change, what to leave alone. Nothing starts until you say yes.

  3. “What if they disappear halfway, like the last one?”

    We do the work, and stay reachable

    The same team from start to finish, every hour reported, and everything handed over as we go, so it’s always yours. We’ve worked with memberships since 2011, and The Online Dog Trainer has been with us since 2018.

step 1 is the only thing you decide today ✌️
Where you are now

Which one sounds like you?

“My site works, but it’s held together with tape.”

  • Failed payments you hear about from members first
  • Plugins that fight each other after every update
  • One person knows how it all connects, and it’s you
What we do
Ongoing support

We become your tech person, so nothing depends on you.

A project like thisThe Online Dog Trainerwith us since 2018

“I know what my program should be. I just don’t know how to build it.”

  • Members join, then don’t know what to do next
  • The whole program lives in your head
  • No one to plan it with before anything gets built
What we do
Design + build

We design the member journey and build it.

A project like thisSenior Subwayan idea, designed and built

“I’ve hit the ceiling on Skool, Circle or Kajabi.”

  • Fees climb every time your member count does
  • The feature you need doesn’t exist, and isn’t coming
  • Your member data lives in someone else’s house
What we do
A move, done right

We move you when it’s worth it, and tell you when it isn’t. Your members come with you.

A project like thisLife Lessons Globalmoved off Thinkific

none of these? tell us anyway. that’s what the three questions are for.

The stack

Wherever you are, we’ve got you.

Most founders start on a rented platform. Our home is WordPress. We work in both.

Where most founders start
Rented
Fine until you hit the ceiling.
Skool
Circle
Kajabi
Teachable
Thinkific
Mighty Networks
Podia
Kartra
Patreon
fees climb with your members. your data lives in their house.
Already on one of these? Nothing wrong with that. “Stay put” is a real answer, and so is a move in either direction, when it fits you better.
either way
Where we live
We support it
WordPress. You own it, we keep it running.
WordPress
LearnDash
MemberPress
Memberium
WooCommerce
BuddyBoss
Fluent Community
MemBuild Community
WP Fusion
FluentCRM
GamiPress
AutomatorWP
JetEngine
Elementor
FunnelKit
Keap
ActiveCampaign
GoHighLevel
your members, your data, your house.
We move memberships in both directions. What your members need decides which, not habit.
Free plugin · MemBuild Community
A community for your membership. Free, in your WordPress.

Feed, stories, reels, courses that unlock by level, a leaderboard, chats. The parts of Skool your members like, on a site you own. No member cap, no fees.

built by the same team that runs the memberships above.
Danica Louwe at her desk in Cebu
📍 Cebu · 15 years with US, AU and UK memberships
From the founder

Hi, I’m Danica. On computers since I was 7, designing websites since 17. For the last 15 years I’ve done one thing: take a messy membership and give it a system, then stay on to support it. MemBuild is that, as a team. We don’t pitch rebuilds; we look first. If the right answer is “stay put”, that’s what you’ll hear.

Danica Louwe · founder, MemBuild
curious what else I get up to? click hereWatch the tutorials on YouTube@danicalouwe
Ways to work with us

Do it yourself, or have it done for you.

Start free with our community plugin, or tell us about your platform and we’ll design it, build it, or stay on to support it.

Do it yourself
Free
MemBuild Community

Our free community plugin for WordPress. Start today, set it up yourself, and grow from there.

  • A feed, chats and member profiles
  • Courses with lessons, progress and drip
  • Events, levels and a leaderboard
  • On your own site, with your members and your data
Free community plugininstall it in five minutes.
Done for you
We design it, build it, or stay on to support it.
  • Design onlyYour member journey and screen layouts, handed over ready for your developer.
  • Build onlyWe build your membership site from your designs: the platform, payments, logins and the tools between them.
  • Design + buildWe design the journey and build it, start to finish.
  • Ongoing supportWe become your tech person, long term: fixes, updates and new features as you grow, so your time goes to your members. Prepaid Support Blocks, even if someone else built it.
Tell us about your platformthree questions. we’ll tell you which one fits.
FAQ

Questions founders ask first.

Anything else? It’s a fair question for the free “Tell us about your platform” form below.

What happens after I tell you about my platform?+

Danica reads it and replies within a working day with what she’d do, and whether you need us at all. If it’s a fit, we talk it through on a call, then send a fixed scope and price in writing. Nothing starts until you agree. Once we start, we ask for access to what you already run, like your site, payment processor and email tool.

How much does it cost?+

Every membership site is different, so we don’t publish prices. You get a fixed scope and price in writing before anything starts, and design and build work is billed in stages, so you only pay for what’s done. Ongoing support is prepaid Support Blocks, and every hour is reported. If a project stops partway, unstarted stages come back to you, minus team time already booked. It’s all written down plainly on the refund policy page.

Who owns the site, the accounts and the designs?+

You do. Accounts in your name, code in your repositories, design files and documentation handed over as part of the work. If we ever part ways, it all stays with you.

My last developer disappeared. Can you take over?+

Yes, whether the site is live or the project is half-finished. We look at what’s there first, tell you what’s worth keeping and what isn’t, then give you a fixed scope to finish it or keep it running.

Can you just design it, and my developer builds it?+

Yes. Design only gives you the member journey and screen layouts, handed over ready to build, and we’re happy to answer your developer’s questions. If you’d rather we build it too, that’s Design + build.

What does ongoing support actually mean?+

We become your tech person, long term: fixes, updates and new features as you grow, so your time goes to your members. You buy a block of hours in advance, sized to your membership. Every hour used is reported to you. It works for membership sites someone else built, too.

Do I have to be on WordPress?+

No. WordPress is our home turf and where most membership sites we build end up, but we work with whatever you run, Skool, Circle, Kajabi and GoHighLevel included, and we’ll tell you to stay put if that’s the right call.

Will you move me off Skool / Circle / Kajabi?+

When it’s time. Fees that climb with your member count and data that lives in someone else’s house are the usual triggers — but we only move you when it’s worth it, and we’ll show you why in writing.

I’m not live yet. Can you help?+

Often, yes. Before launch is a good time to design the member journey, before anything is built. Tell us where you are and we’ll say honestly whether it’s too early. If you’d rather start on your own, our free community plugin is a good place to begin.

Where are you, and does the time zone work?+

Our clients are in the US, Australia, the UK and Europe, and have been for 15 years. The team works from Cebu, Philippines, 8am to 5pm Manila time (UTC+8): that’s the Australian working day, and the late afternoon and evening in the US. We agree a shared window on day one, so you always know when we’re on, and the Monday checks run while you sleep.

Two ways to start

Want it done for you? Tell us about your platform.
Rather do it yourself? Start with our free plugin.

Three quick questions, and I’ll reply within a working day with what I’d do. Sometimes that’s “you don’t need us”, and that’s fine too.

Rather set it up yourself? Our free plugin gives you a feed, courses, chats and events on your own WordPress site.

the form is right here
Danica Louwe
Tell us about your platform
1. What is your membership running on?
a reply within a working day